10 Most Popular Purses of All Time (And Why They’re Iconic)

most popular handbags

I. Introduction

A great purse does more than just carry essentials—it makes a statement. In fashion, certain purses have reached legendary status, becoming symbols of taste, wealth, and timeless style. These aren’t just accessories; they are cultural milestones that define eras and influence generations.

But what separates a trendy bag from an iconic one? The answer lies in design, craftsmanship, cultural relevance, and the ability to stay in demand long after their debut. In this article, we’ll walk through the 10 most popular purses of all time and explain exactly what makes each one a true icon.

Whether you’re a seasoned collector, a curious shopper, or simply a fashion enthusiast, these bags are the ones to know—and admire.

II. What Makes a Purse Iconic?

Not every purse becomes iconic. To earn that status, a bag must leave a lasting impression, becoming part of the broader fashion conversation and consumer culture.

Here are the key traits that define a truly iconic purse:

  • Timeless Design: These purses don’t follow trends—they set them. Their silhouettes, hardware, and materials remain relevant through decades of evolving fashion.
  • Celebrity and Cultural Influence: From Jackie Kennedy to Kim Kardashian, the right celebrity with the right bag can launch a style into permanent fashion history.
  • Strong Resale Value: Iconic bags often increase in value or retain it remarkably well, especially limited editions or well-maintained classics.
  • Versatility and Functionality: The most popular purses aren’t just pretty—they’re usable. They pair well with both casual and formal attire.
  • Craftsmanship and Heritage: Many of the world’s most iconic purses come from heritage brands known for exceptional materials and attention to detail.

Let’s explore 10 of the most beloved and enduring purses that meet—and exceed—these criteria.

 

III. The 10 Most Popular Purses of All Time

1. Hermès Birkin

Hermès Birkin
Hermès Birkin

 

Named after actress Jane Birkin, the Hermès Birkin bag has become the ultimate status symbol since its debut in 1984. Handcrafted from luxurious leather and often finished with precious metals, each Birkin is a work of art.

 

  • Why it’s iconic: Exclusivity, craftsmanship, and extreme resale value (some auctions for six figures)
  • Notable fans: Victoria Beckham, Cardi B, Kim Kardashian
  • Key trait: Scarcity—the waitlists only add to its mystique

 

 

2. Chanel Classic Flap Bag

Chanel Classic Flap Bag
Chanel Classic Flap Bag

Originally designed by Coco Chanel in 1955 and updated by Karl Lagerfeld in the 1980s, the Chanel Classic Flap is defined by its quilted leather, chain strap, and CC turn-lock closure.

  • Why it’s iconic: Universally elegant and endlessly versatile
  • Notable fans: Alexa Chung, Keira Knightley, Margot Robbie
  • Key trait: Its resale value often rises with every Chanel price increase

 

3. Louis Vuitton Speedy

Louis Vuitton Speedy
Louis Vuitton Speedy

Born in the 1930s, the Louis Vuitton Speedy was designed as a compact travel bag for everyday use. Its monogram canvas and top-handle design make it instantly recognizable and highly durable.

  • Why it’s iconic: Light, practical, and eternally stylish
  • Notable fans: Audrey Hepburn (who famously requested the smaller 25 size)
  • Key trait: Perfect entry-level designer bag that remains in fashion across generations

 

4. Dior Lady Dior

Dior Lady Dior
Dior Lady Dior

Introduced in 1995 and gifted to Princess Diana by the First Lady of France, the Lady Dior gained overnight fame. Its cannage stitching, D.I.O.R. charms, and structured frame give it an unmistakably royal appeal.

  • Why it’s iconic: A modern classic with royal roots
  • Notable fans: Princess Diana, Marion Cotillard
  • Key trait: Regal design that blends heritage with contemporary fashion

 

5. Gucci Jackie 1961

Gucci Jackie 1961
Gucci Jackie 1961

Originally called the Constance, this hobo-style bag was renamed in honor of Jackie Kennedy after she was frequently photographed carrying it in the 1960s. It was reissued in 2020 by Alessandro Michele.

  • Why it’s iconic: Vintage charm with modern relevance
  • Notable fans: Jackie Kennedy, Harry Styles, Kendall Jenner
  • Key trait: Its curved shape and piston lock closure make it a standout silhouette

 

6. Fendi Baguette

Fendi Baguette
Fendi Baguette

Launched in 1997 and catapulted to fame by Sex and the City, the Fendi Baguette was one of the first bags to truly be labeled an “It Bag.” Its compact, shoulder-ready design remains popular today.

  • Why it’s iconic: Sparked the era of the statement bag
  • Notable fans: Sarah Jessica Parker, Rihanna
  • Key trait: Wide range of playful textures, colors, and collaborations

 

7. Prada Nylon Re-Edition

Prada Nylon Re-Edition
Prada Nylon Re-Edition

Originally a hit in the 1990s, the Prada Re-Edition 2000 and 2005 nylon mini bags made a massive comeback thanks to their Y2K appeal, lightweight structure, and practical design.

  • Why it’s iconic: Modern nostalgia + sustainable fabric
  • Notable fans: Bella Hadid, Kendall Jenner
  • Key trait: Made from recycled nylon, blending trend and eco-consciousness

 

8. Celine Luggage Tote

Celine Luggage Tote
Celine Luggage Tote

Created by Phoebe Philo during her legendary tenure at Celine, the Luggage Tote was launched in 2010. Its unique face-like design and structured build quickly turned it into a street-style staple.

  • Why it’s iconic: Recognizable without loud logos
  • Notable fans: Reese Witherspoon, Rosie Huntington-Whiteley
  • Key trait: Comes in various sizes and colors, suiting different needs

 

9. YSL Sac de Jour

YSL Sac de Jour
YSL Sac de Jour

The Saint Laurent Sac de Jour (“bag of the day”) offers timeless structure with minimalist design. Introduced in 2013, it continues to appeal to those who love quiet luxury.

  • Why it’s iconic: Understated, elegant, and brand-agnostic
  • Notable fans: Angelina Jolie, Rosie Huntington-Whiteley
  • Key trait: Clean lines, accordion sides, and discreet branding

 

10. Balenciaga City Bag

Balenciaga City Bag
Balenciaga City Bag

Launched in 2001, the Balenciaga Motorcycle Bag (now known as the City Bag) had a cult following among supermodels and fashion editors. Its soft leather, tassels, and distressed hardware gave it edgy appeal.

  • Why it’s iconic: Laid-back cool and early 2000s nostalgia
  • Notable fans: Kate Moss, Nicole Richie
  • Key trait: Slouchy silhouette paired with rock ‘n’ roll attitude

 

IV. What These Purses Have in Common

Across the board, these 10 iconic purses share several qualities that have contributed to their enduring popularity:

  • Timelessness: They’re not bound to any one decade or trend.
  • Functionality: These bags are not just beautiful—they’re practical.
  • Quality: From stitching to hardware, the craftsmanship is top-tier.
  • Versatility: Most pair just as well with jeans as they do with evening gowns.
  • Cultural Relevance: Whether through celebrity use, TV appearances, or editorial campaigns, each of these bags has become part of fashion’s wider narrative.

These shared traits explain why these purses don’t just sell—they endure.

 

 

V. Conclusion

From the ultra-exclusive Birkin to the retro-chic Fendi Baguette, these 10 most popular purses of all time have shaped the way we define fashion and functionality. They are the bags that women—and men—save for, dream about, and pass down through generations.

Each one tells a story: of impeccable craftsmanship, cultural moments, and evolving style. As fashion trends rise and fall, these purses remain icons—proof that great design never goes out of style.

Whether you already own one, plan to invest in the future, or simply admire from afar, these handbags represent the pinnacle of timeless fashion.